Our Story

Bank on your platform

Embedded finance is hard. We aspire to remove tech and operational barriers so software providers can focus on what they do best.

We help clients re-invest into their software with new features. You could say we help them ‘make bank’ with the security and stability of a bank.”

Tom Bell, CEO, Maast


Headquartered in Atlanta, Maast was founded in 2022 by a group of fintech juggernauts with a singular goal – to make true embedded finance attainable.

Maast offers payments, banking, lending and more as features in software provider’s platforms under a single powerful offering. We are backed by Synovus Bank, member FDIC and arguably the Southeast’s most entrepreneurial, reputable, and financially stable bank with a heritage of innovation and security.

Values we stand behind



Build with purpose and heart.


Make it easy for the end user.


Imagine what’s possible, not what is.


Learn, evolve, and execute fast.


Do the right thing, always.

Leadership with vision


Portrait of Tom Bell
Tom Bell

Chief Executive Officer | LinkedIn

A healthy curiosity of others’ perspectives is what inspires Tom Bell. With 40+ years of consulting, tech, and payments expertise – CEO of Bank of America Merchant Services, Merchant e-Solutions, and Transaction Services Group - Tom encourages his people to imagine what could be, not what is.

Portrait of Kattia Sigui
Kattia Sigui

Chief Operating Officer | LinkedIn

When you need someone to transform strategic visions into actions that drive growth, Kattia Sigui is the person for the job. From credit cards, small business banking, and commercial lending her legacy of innovation and execution speaks for itself. Kattia is also an active member in her community as a board member of Caminar Latino and an advisor to Motherhood Beyond Bars.

Portrait of Rick Oblesby
Rick Oglesby

Chief Product Officer | LinkedIn

Rick Oglesby believes the best customer experiences, risk management, and fraud mitigation starts with data. A trusted force in the fintech industry for 30 years – product owner at TSYS and founder of Double Diamond Payments Research and AZ Payments Group – Rick’s broad experience helps him solve problems for software providers. Publications like Bloomberg, CNN Money, NPR, Reuters, and The Wall Street Journal, to name a few, have trusted Rick to present the most relevant and critical fintech data.

Portrait of Mike Gramz
Mike Gramz

Chief Risk Officer | LinkedIn

Mike Gramz is not afraid of risk. During his 30 years of consumer and corporate compliance Mike has consistently used data and rules-based decisioning to create predictable growth, without overbearing controls. Looking for a fintech industry insider? Your search stops with Mike.

Portrait of Lexi Fox
Lexi Fox

Chief Marketing Officer | LinkedIn

Lexi Fox is a storyteller who believes in the combined power of art and science. With a decade of fintech expertise (notable projects include the ApplePay, “Alexa, pay for gas”, and Google Pay 2.0 launches) and multiple industry awards in print and digital, she is passionate about helping clients reach their full potential. As a self-proclaimed “fintech geek,” Lexi works to inspire her excitement in the next generation.

Portrait of Anila Joy
Anila Joy

Chief Integration Officer | LinkedIn

The ability to make positive changes in people’s lives through technology is what fuels Anila Joy. Her 20 years of entrepreneur and executive experience at early-stage and enterprise organizations, like Allstate, comes with a track record of solving customer problems with high-value software. In fast-paced, trend-bending environments Anila is a transformational leader who gets the job done.

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